Our value proposition

Rallying around a north star and bridging cultural divides

"Culture eats strategy for breakfast".

Our value promise: understand cultural differences, create awareness in your team and build the bridges to create shared values and behaviors. When appropriate, define a common purpose to align on the north star and reposition the brand accordingly to create coherence between the company's offering, its north star and its customer's expectations.  

Creating a differentiating strategy

Our value promise: a strategy, assessing comprehensively, both inside-out and outside-in, what all your company's stakeholders expect and laying the path to increase employee ownership and customer loyalty. A strategy building on your company's specific domain know-how and USPs, to define how it can differentiate from competition, which levers to pull in terms of operational & commercial excellence, of R&D and/or of organizational & people management. A strategy determining the segments of the value chain it can profitably prevail in and those where it should rely on partners or its ecosystem. A strategy embedding ESG as a key differentiator and a future-proofing pillar. A strategy aligning to your company's purpose and embodied in its brand. A strategy anchored in your operating model.